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design
article 27 Oct 2015

European design protection - worth your money?

Designs
Unlike trademarks, patents and copyright, which are well known and commonly used, design protection is sometimes forgotten or underestimated. However, the design of products, packaging, logos, drawings and artwork plays a key role in distinguishing new products from those of competitors.

In her article 'European design protection - worth your money?' Florence Tordoir outlines the benefits of Community design protection, including its historical background, legal conditions and scope.

The article first appeared in IAM Yearbook 2016: Building IP in the 21st Century, a supplement to Intellectual Asset Management, published by Globe Business Media Group - IP Division’. To view the guide in full, please go to www.iam-media.com

European design protection - worth your money?
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