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trademark nlo
blog 1 May 2019

"Why should I register a trademark?"

In this rubric, the basics regarding Intellectual Property will be explained. #YouAskWeAnswer. We have shifted our focus from patents to trademarks.

Trademark law states that the right to a trademark follows from registration. Registration grants the trademark owner an exclusive right to a trademark. One of the positive aspects of registration is that the trademark registration is published in the trademark register. This register is public and may be accessed by all, which means that people must also take your trademark registration into account. Your trademark may consequently come to light during an availability search. Companies in search of a new trademark cannot ignore your registration.

 

Classification

In order to ensure the accessibility of the register, goods and services have been categorised into classes. There are 45 classes. Based on the goods and/or services reported by you, we will determine the class or classes for which your registration must be requested. In doing so, we bear in mind the fact that the description of the goods and/or services cannot be supplemented once the application has been filed. Example: If the trademark involves games, then the description would not only include board games, but also computer games and organising games. The list of goods and/or services can be limited at all times.This usually happens to solve a con€ict.

You can read more about the protection of a trademark if you are still unsure about how it works. Also, feel free to contact one of our trademark attorneys.